Monday, March 26, 2007

DENNY'S launches new ethnic TV campaign on Channel M

Tasty Trio commercial created in Cantonese and Mandarin

VANCOUVER - Advertising agency Current Creative has just launched a new TV campaign for their client DENNY'S. Identifying the ever increasing percentage of DENNY'S customers having a mother tongue that is NOT English, agency exec Geoff Yue worked with the Channel M creative team of Mick Harper and Ben Lu to produce commercials in Cantonese and Mandarin. The team used the current US creative and created seamless translated versions that look like they were produced by the original creative shop.

The commercials look great and debut tonight on Channel M Prime Cantonese News at 8:00pm and Mandarin News at 9:00pm.

CLICK the PLAY Button to view the Cantonese 15 second commercial:

Contact Geoff Yue at:
Current Creative

Mitch Drew

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