Tuesday, March 06, 2007

Ethnic TV ranks No. 2 on Thursday Night!

Hot thing with Hispanic kids: 'Premio' Univision's music awards special places second

Univision rarely ranks No. 2 for the night among the six major broadcast networks in any demographic, let alone on a Thursday, the most competitive night of the week, and it almost never does so during sweeps.

But the network did just that last Thursday among kids 2-11 thanks to “Premio Lo Nuestro 2007,” a Latin music awards show that boosted Univision above all the networks except “American Idol”-fueled Fox.

“Premio” averaged a 2.2 2-11 rating from 8 to 11 p.m. on Feb. 22, well behind Fox’s 4.1 but 0.4 ahead of second-place CBS.


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