Tuesday, March 06, 2007
Ethnic TV ranks No. 2 on Thursday Night!
Hot thing with Hispanic kids: 'Premio' Univision's music awards special places second
Univision rarely ranks No. 2 for the night among the six major broadcast networks in any demographic, let alone on a Thursday, the most competitive night of the week, and it almost never does so during sweeps.
But the network did just that last Thursday among kids 2-11 thanks to “Premio Lo Nuestro 2007,” a Latin music awards show that boosted Univision above all the networks except “American Idol”-fueled Fox.
“Premio” averaged a 2.2 2-11 rating from 8 to 11 p.m. on Feb. 22, well behind Fox’s 4.1 but 0.4 ahead of second-place CBS.
READ THE ARTICLE AT MEDIALIFE MAGAZINE
Posted by MITCH TV at 1:08 AM