Wednesday, March 21, 2007

More Advertisers to Increase TV Spend than Online Media

New research shows that TV might be seeing a slight resurgence with advertisers, with more advertisers planning to increase their TV spend than their spend in online media.

According to the just-completed fall Advertiser Perceptions survey of 2,400 decision makers, 31 percent plan to boost their TV ad spending over the next six months, while only 29 percent plan to increase it for online media, writes MediaPost. Twenty-five percent plan to increase their spend on print media.

The survey indicates that TV continues to drive the growth of overall advertising spending, according to the article. TV should contribute 46 percent of the overall increase in ad spending in North America, and 50 percent of worldwide spending, while the internet will contribute 41 percent of growth in North America. Outdoor will be third, at 7 percent.

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