VANCOUVER - BECK Agencies is pleased to have their first ethnic TV commercial in Punjabi air this week on Channel M. The 2 x 7second commercials were shot in Edmonton with a crew from CITY TV and produced by the commercial production team at Channel M Vancouver.
BECK Agencies has created a sub-brand called "BECK Ethnic" to handle the specific needs of clients wanting to reach out to customers in languages like Cantonese, Mandarin, Punjabi, Korean and Spanish.
"Our agency clients are at the front-line and they service customers from many different ethnic groups" said Fred Beck, CEO of BECK Agencies and owner of BROCO Auto Glass. "As a business operator myself, I know how important it is to reach out to various ethnic groups....we've seen the benefits of multi-language advertising at many of our stores. Advertising to customers in a language they understand is a great way to grow your business" Beck added.
With the number of Lower Mainland consumers who view, read and listen to media NOT in English close to 1,000,000 people, advertisers are jumping on the 'ethnic' bandwagon as a way to grow sales.
In addition to ethnic TV, BECK Agencies has just entered into a long term relationship with the Buy & Sell Newspaper that includes display and classified ads in the Chinese Buy & Sell and BuySell.com.
Click on the images to view the Brij Mohan & Associates TV commercials
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