Thursday, May 31, 2007
Cars.com, Hispanic Portal Terra Enter Major Deal
Cars.com has developed a relationship with Hispanic Web portal Terra to offer its 2 million new and used car listings on Terra's automotive channel, according to AdWeek. Terra visitors will also be able to create their own listings via Car's "Sell It Yourself" service.
Among Terra's unique visitors, 60 percent are online daily and 50 percent indicated they would purchase a car online. Further, 84 percent turned to the Web as their primary source of automotive info.
Cars.com advertisers can reach two-thirds of those seeking a used car in the States. Terra joins a broad partnership network that includes Kelly Blue Book, MSN Autos, ForbesAutos.com and ConsumerGuide.com.
Posted by MITCH TV at 5:39 AM