Thursday, May 17, 2007

Here are today's stories from Media Buyer Planner

Univision to Produce 'Housewives' in Spanish

Disney-ABC International Television Latin America has signed a deal allowing Univision to produce a version of Desperate Housewives in Spanish.
The Hispanic version will be produced in Argentina, writes Mediaweek. The format and scripts will follow the U.S. version, but will have adaptations made for the preferences of U.S. Hispanics.


ESPN Touts New Shows, Airs 'ESPN Minute' on ABC

Cross-platform offerings are the name of the game this week. Telemundo is attempting to bag advertisers by offering deals that include television spots, online ads, retail and in-store opportunities and event sponsorships, while ESPN is offering opportunities to be distributed across several other ESPN platforms.

The ESPN Minute, for example, will air on ABC, appearing hourly as a sports update, writes Mediaweek. It will be sponsored by advertisers. ABC, ESPN and ESPN2 will televise The Moto X World Championships in April 2008. The championship is a new annual event from the ESPN X Games team, which will also be shown on ESPN360 and, and on the newly branded and re-released ESPN mobile channel.

The network is also launching ESPN Reports, a fast-paced blend of behind-the-scenes and investigative reporting and storytelling to be televised on ESPN leading out of SportsCenter, and ESPNews, a weekly Sunday morning program focusing on fantasy sports, beginning in August


MBP Overview: The Scoop on Digital Billboards

Out of home advertising is a growing $6.8 billion industry, and digital billboards are expected to be the fastest area of growth within the medium. Billboard companies such as Clear Channel Outdoor and CBS Outdoor are quickly launching digital networks or replacing old billboards with digital, but some controversy surrounds the new technology. While the Outdoor Advertising Association of America calls the display on a digital billboard "similar to static billboards," and mandates that an image not change more often than every six to eight seconds, some reports in the media describe the billboards as "plasma TVs" and wonder whether they pose safety hazards.


See 'Lost,' Disney Content and More on Third Screen

The Walt Disney Co. will make Disney-ABC TV content available to Sprint Nextel subscribers, while ESPN and Verizon will revive ESPN's branded mobile service that was eighty-sixed last year.

The ESPN deal will include advertising; the ABC deal will add advertising in the fall, writes The Hollywood Reporter. The pair of mobile deals marks the first large-scale mobile programming effort by a major broadcast network.

ESPN's mobile offering has been retooled and rebranded, and will present content such as SportsCenter and Pardon the Interruption video clips and highlights. The mobile channel will now be called MVP and will include pre-roll and banner ads.


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