Sunday, May 13, 2007

Sears Carpet Care launches new Direct Response TV on OMNI 10

Sears Carpet Care has launched a new TV campaign on OMNI 10 designed to generate calls and book appointments for carpet cleaning in the Lower Mainland.

The production team at OMNI 10 used a national commercial that ran in 2004 and punched it up by recording a new voice over, adding new music and revising the graphics to create a custom commercial with a dedicated phone number.

"We are excited to be working with this Direct Response client and OMNI 10"
said Mitch Drew, President of BECK Agencies. "OMNI 10 was open to creating a win-win situation with our client by using a dedicated phone number so that we can track the calls, look at the value of each sale and really optimize this campaign".

OMNI 10 Account Manager Graeme Smith created a schedule combining fixed time spots and an ROS bonus schedule that will achieve good rates for higher rated OMNI programs and maximize the return on the fringe and lower rated program on the station.

"Graeme has been great and working with OMNI 10's GSM Gary Milne, they developed a program that really met the needs of our client and we look forward to a long term relationship with the station" Mitch added. "Sears Carpet Care is a leading brand and leading carpet care company and we want to keep growing the business for our client".

Click on the image to view the new creative:

For more information visit:


Mitch Drew
BECK Agencies


  1. It's great to see such big name brands involved with Direct Response TV. Thanks for the post. Do you have a working link for the video?

  2. Thanks for the update. It's nice to look into the strategy of other companies when it comes to DRTV.