General Mills Boosts Ad Spend 21% YTD

General Mills Boosts Ad Spend 21% YTD

General Mills has increased its marketing commitment by 21% year-to-date; for the second fiscal quarter, the company has increased advertising spend 10% over the same quarter last year.

CPGs are expected to increase ad spending overall, as consumers cut back on dining out, writes Adweek. Between January and September 2008, packaged-foods companies increased measured media spend by 6%, per TNS Media Intelligence. Kraft Foods was the biggest spender.

A new campaign for General Mills flagship Cheerios brand’s Banana Nut Cheerios will see dollars going toward daytime broadcast and cable TV, and to print pubs like Reader’s Digest.