Tuesday, December 30, 2008
Why Local Sports May Pay Off for Marketers
During Difficult Times, Investing in Community Events Can Win Consumers
By Jack Neff
Published: December 29, 2008
BATAVIA, Ohio (AdAge.com) -- Marketers have it wrong, according to Richard Luker: In a time when consumers are hunkering down in a bad economy, they yearn for the community of local events rather than the big national ones advertisers gravitate toward. And at a time when people are making and maintaining friends virtually on the internet (and marketers put more spending there), people actually need more social networking the old-fashioned way -- face to face.
CLICK HERE FOR THE ENTIRE ARTICLE AT ADAGE.COM
Posted by MITCH TV at 8:57 PM