Cesario Migliozzi proposed to buy a slot on the game and resell the time to eight different advertisers
By Steve McClellan
NEW YORK A day after remaining silent on the issue, NBC said today it would not allow a spot in the upcoming Super Bowl with multiple advertisers.
Yesterday, Los Angeles-based ad shop Cesario Migliozzi said it was discussing a plan with the network in which the agency would pool eight advertisers to jointly buy at least one of the remaining Super Bowl spots.
CLICK HERE FOR THE ARTICLE FROM ADWEEK.COM
Ed Note: Cesario Migliozzi came out with a statement yesterday claiming that they are going to sue NBC over this article...MITCH-TV will keep you posted. MD