Wednesday, December 27, 2006

'Alpha Moms' pitch Nintendo Wii

The game company takes an innovative viral approach to drum up support for its new console.

As it geared up to promote its new Wii video game console, Nintendo of America Inc. looked to a group better known for nagging kids to stop playing video games: moms.

The Japanese game company merged viral marketing techniques with Tupperware parties in the months leading up to the Nov. 19 launch of Wii, which is pronounced "whee." Nintendo recruited a handful of gregarious, tech-savvy moms — whom it dubbed "alpha moms" — to share the console with their friends.


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