Monday, December 11, 2006

Hispanic Ad Agencies See Impressive 2006 Growth

HISPANIC AGENCIES SAW DOUBLE-DIGIT growth in 2006, reports Ad Age, with top shops, like Miami-based LaComunidad,which handles Remy Martin, seeing a 60% boost. More rises in the marketplace: The biggest Hispanic agency, Publicis Groupe's 49%-owned Bromley Communications, San Antonio, grew 11%, so did No. 4, Omnicom Group's Dieste Harmel & Partners, Dallas. Also, business is expanding for both bilingual English-speaking Hispanics.

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