Wednesday, December 20, 2006
Polk Study Finds Auto Industry Lagging in Building Loyalty Impressions Among Minority Customers
Findings presented at tri-city multicultural marketing seminar
Less than 15 percent of African-American, Asian-American and Hispanic-American car buyers believe the auto industry is "best in class" at developing customer loyalty, according to a recent study by R. L. Polk & Co.
"Auto manufacturers need to do a better job of courting repeat business from minority customers, or they risk missing out on the biggest growth opportunity in the auto industry right now," said Lonnie Miller, director of Industry Analysis, R. L. Polk & Co.
"Minority buying power in the United States is projected to grow by 14 percent by 2010, so winning and keeping minority customers will be a key element to success in the next decade," said Miller.READ
READ THE ENTIRE ARTICLE AT YAHOO.COM
AUTOMOTION on CHANNEL M
Channel M is launching a new Automotive Program in 2007 called AUTOMOTION in Cantonese, Mandarin and Punjabi. Click on the image to view the sample feature.
Channel M AUTOMOTION DEMO on Vimeo
Posted by MITCH TV at 9:18 AM