Thursday, December 28, 2006
Wal-Mart Canada seeks attention of Ethnic shoppers
From specialty foods to different aisle music in different districts, the big-box retailer is starting to court Canada's various communities.
It advertises in Portuguese, Cantonese and Spanish. It has an ethnic food section to rival any family-run market. It's also the world's largest chain of retail stores.
Wal-Mart Canada is the archetype of big-box stores that sacrifice uniqueness and flair to stake everything on low prices and uniformity. But now, it is increasing its efforts to lure new customers by tailoring everything from greeting cards to in-store music to appeal to the country's various ethnic groups.
READ THE DEC 27th ARTICLE BY CARLY WEEKS ONLINE AT CANADA.COM
Posted by MITCH TV at 10:40 AM