Monday, December 11, 2006

Coke Taps YouTube For Video Card Campaign

COCA-COLA IS TEAMING UP WITH YouTube for a new joint marketing effort--one that doesn't involve Mentos or exploding Diet Coke bottles. Instead, Coke is sponsoring a page on YouTube that enables users to select or create their own holiday video "cards" to send to friends and family.

YouTube's "Holiday Wishcast" site features a collection of holiday-themed video clips from some of its most popular contributors including Geriatric1927, TerraNaomi, TheWineKone and LisaNova. Users can choose from one of the videos in the Wishcast catalog or upload one of their own after registering on YouTube.


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