Friday, December 08, 2006
Marketers' Websites Outdraw Those of Major Media Players
P&G and Unilever Attract 9 Million Unique Visitors Monthly
By Jack Neff
Published: December 04, 2006
CINCINNATI (AdAge.com) -- Believe it or not, those boring corporate websites are pulling in more eyeballs -- and more influencers -- than the flashy prime time TV shows, print magazines and general interest sites on which marketers advertise. And part of what's driving the traffic is old-fashioned web display advertising and e-mail pushes.
Corporate and brand websites -- once derided as "brochureware" in a digital marketing world that quickly moved to sexier applications -- are getting a rehabilitation of sorts as their traffic numbers vie with those of many consumer sites in the web's long tail.
READ THE ARTICLE AT ADVERTISING AGE
Posted by MITCH TV at 8:53 AM