Saturday, December 16, 2006

Spanish-language TV Sees Boost in Ad Spending


While the Internet is pulling away from traditional media sources in terms of ad revenue growth, Spanish-language television has a firm hold on second place in the race for advertising dollars.

Ad spending increased for Spanish-language television over the first three quarters of 2006 by 16.6 percent compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.


READ THE ENTIRE ARTICLE AT HISPANIC BUSINESS.COM

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